Before & After Website Transformations: From TherapySites to Brighter Vision

Your website is undoubtedly the most important online marketing tool you have. It is often the first impression you will make on a potential client, and a shocking 48% of people have reported a website’s design as the number one factor in determining the credibility of a business.

Day in and day out, you put your heart and soul into helping others. So why would you settle for a website that doesn’t depict that?

In order for your website to bring in new clients and help your practice grow, it’s important that it accurately represents you and the work you do every day.

In this article we will share our tips for a successful redesign of your therapist website. Then we will look at a few examples of websites we’ve recently redesigned for our clients who made the switch from TherapySites to Brighter Vision and they couldn’t be happier.

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Tips for a Successful Website Redesign

Just like fashion and home decor styles change over time, so do website designs. And website styles have gone through quite a few changes even within the last 5 years. Gone are the days of busy backgrounds, flashing text, and cramming as much content “above the fold” as possible.

Today’s websites favor a more sleek, minimalist design. They also focus a lot more on user experience because the easier your site is to navigate, the more likely your visitors will be to contact you from it.

But, before jumping right into a full website redesign, it’s a good idea to have a clear plan in place.

Think about your website redesign project like a kitchen remodel – you wouldn’t start tearing out cabinets and countertops without knowing what you’re going to replace them with. You’d probably first spend some time watching HGTV shows or looking through “Kitchen Remodel” boards on Pinterest for inspiration.

Sure, your website redesign may not cost nearly as much as remodeling your kitchen – at least, it shouldn’t! – but it still deserves a fair amount of careful consideration and planning.

Here are a few questions to ask yourself:

What do I like about my current website?
What do I dislike about my current website?
What do I want to achieve with my redesign?
Who is my ideal client?
How can I use my website to speak directly to ideal client?

Need help determining your Ideal Client? Take our Ideal Client Quiz now to find out, plus receive free marketing tips!

5 Website Transformations: From TherapySites to Brighter Vision

When building a website with Brighter Vision, our goal is to create something that perfectly represents your practice and effectively markets you to your ideal client. In order to do this, we pair each one of our clients with a professional development team to learn about you and your practice, making sure you are included in the design process at every step of the way. To learn more about how we work, check out our article on The Brighter Vision Process.

We’ve transformed many outdated therapist websites and brought them into the modern world. Take a look at some of our recent redesigns.

Brandis McFarland Mental Health Counseling, PLLC

Looking at Brandis’s original website from her ideal client’s perspective, it was easy to see that it was in need of a serious makeover.

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. Considering that the majority of people who visit this particular website are looking for help reducing stress and anxiety, the overwhelming color scheme from the original site had to go.

On top of a new color palette, we redesigned this Brandi’s website with softer images, a new professionally designed logo, a smaller menu that was simpler for visitors to navigate, and a full-width homepage layout that condenses nicely on smaller devices such as a mobile phone or tablet.