The Therapist Experience Podcast

TTE 91: Having a Niche Isn’t Enough: You Need a Tagline to Be Remembered

Margie Wheelhouse stumbled into private practice accidentally. She had always planned to work in a group practice. But an opportunity presented itself to her to take over her supervisor’s office after she retired. And she jumped on it.

After a little time in private practice, Margie discovered that niching was not only a possibility, but a really good idea because it allowed her to focus exclusively on relationships on a deeper level. And this has made a huge difference in her enjoyment of being a therapist and in the success of her private practice.

TTE 90: How Having an Accountability Partner Helped Cha’Ke’Sha Grow Her Practice

Cha’Ke’Sha Spencer spent a lot of time listening to other clinicians and gathering tips from them on how to grow a private practice. But it was her ‘Accountability Partner’ that really put things into high gear for her private practice They would meet for lunch once a month for 2-3 hours and bounce ideas off each other, talk about things they were struggling with in Private Practice, and hold each other accountable.

This helped Cha’Ke’Sha grow her practice, put systems in place, and build a successful business.

TTE 89: How to Go From a Mostly Full Solo Practice to a Thriving Group Practice

This is one of my favorite podcasts we ever recorded. You need to listen to how Sorrenta Stuart created a Boutique Service for people to get full, holistic care.

Her journey from solo practice owner to holistic group practice is one you must listen to if you’re trying to figure out how to make the jump. Her practice now includes a hypnotherapist, somatic therapist, school psychologist, MFT, an associate that specializes in new moms, a male associate that focuses on teens, and a psychiatrist. My goodness. Just listen, OK? 🙂

TTE 88: Learning the Business of Private Practice with Katie Leikam

Katie Leikam was 5 months into her private practice and did not have any clients. She spent those 5 months learning the business of private practice, marketing herself, putting herself out there, and doing everything she could to gain traction. From social media, to cold calling and cold mailing doctor’s offices.

And where is she today? Well, you’ll have to listen to find out!

TTE 87: How Courtland McPherson Built a Thriving Private Practice by Focusing on Helping Men

Courtland McPherson didn’t want to be non-inclusive. He didn’t want to feel like he was being gender bias. But at the end of the day, his skillset happened to be understanding how men’s depression manifests, and so that came to be his focus.

As a result, he was able to get his private practice off the ground in a very competitive location in a very short amount of time!

A Chat With Atlanta’s Millennial Dating Coach About the Importance of Focus

Marquita Johnson is Atlanta’s Millennial Dating Coach. And WOW. What a niche! In 4 words, Marquita laser focuses in on the types of clients she loves to work with and what she helps them with.

Here is a chat with Marquita about the importance of a niche when it comes to branding, marketing, and business happiness.

TTE 85: How Katherine Jewett Built a Full Cash Pay Practice in Only 5 Months

“I have an MBA from Berkeley and it did not prepare me for marketing a private practice.”

One of the many gems from Katherine in this weeks episode. But yet, in only 5 months, Katherine Jewett’s practice is full of cash pay clients. And it’s made up entirely of her ideal client.

Listen to Katherine’s Therapist Experience to hear her journey!

TTE 84: How Great Branding & a Great Niche Helped Felice Martin Build a Thriving Private Practice

Felice Martin is The Attitude Adjuster. And wow! I was so floored at how effective those 3 words are at communicating Felice’s niche and her specialty.

Here is Felice Martin’s Therapist Experience.

TTE 83: Avalaura’s Journey From Feeling Dead at Her Job to a Thriving Private Practice

By all accounts, Avalaura had arrived. She had her degree, a good paying job as a program director, but didn’t find her life fulfilling. After a weekend women’s retreat where Avalaura had an emotional breakdown, Avalaura returned to her job, only to be handed her pink slip.

Here is how Avaluara recovered, built her practice, and built a career she found fulfilling and inspiring.

TTE 82: Reinventing Your Private Practice to Best Meet the Needs of Your Market

Shari Pescatore hung up her shingle and just sat and waited. But nothing happened. Her phone just wasn’t ringing. It was then that Shari took pro-active steps to build up a client load and catapult her private practice forward.

The steps she took were made at the right time and with the right intention. From starting on Psychology Today when it wasn’t that popular, to helping provide her services to companies letting people go during the Great Recession, to specializing in CBT, to moving off insurance panels… Each step was taken deliberately and executed successfully to routinely reinvent her private practice based on the needs of the market.