TTE 11: Investing in a LinkedIn Presence to Grow Your Private Practice with Jennifer Bullock

When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, she hit that goal in 3 months. Session 11 shows you how she did it!

For a little teaser:

Jennifer ‘stair-stepped’ her way up in social media. What do I mean by that? Well, instead of trying to do everything and anything in social media, she focused on ONE social media outlet until she nailed it. Then she stepped up to nail another one.

And for Jennifer, the first place she started was investing in a LinkedIn presence. Why? Well, with LinkedIn, she was able to reach both potential clients AND stay in touch with referral sources. Her referral sources, which include school guidance counselors, bartenders and hairdressers, are on LinkedIn and would see her blog posts and articles, helping Jennifer to stay top of mind.

There’s plenty more great advice, so be sure to tune in!

In This Episode, You’ll Learn:

Best Marketing Move for Business

• Having a professional and creative web presence, which included LinkedIn, Facebook, Psychology Today, her website, and GoodTherapy.org

Links & Resources Mentioned in This Episode

• Psychology Today
• GoodTherapy.org
• Jennifer’s LinkedIn Page
• Philadelphia Social Therapy Group Facebook Page
• Bench.co
• Optin Monster
• MailChimp
• Recommended Book: Let’s Develop! A Guide to Continuous Personal Growth by Dr. Fred Newman
• Jennifer’s Website

Weekly Website Tip

From Brighter Vision’s Rachel Tschanz:

One of the most important things you can do in business is growing a newsletter list.

Writing content and growing our newsletter list was actually the first thing we did at Brighter Vision, before we even had a product to offer!

There are a ton of newsletter services out there and we strongly encourage you to sign up for one.

We generally recommend MailChimp to all of our clients as it is free for your first 2,000 subscribers (and it will take a LONG time to get to 2,000).

We can easily integrate MailChimp into any of our clients sites and often combine it with tools such as Gravity Forms for a good looking sign up box, as well as OptinMonster, if a client wants to give away an eBook through a pop up to help them grow their newsletter list.

Thanks to Jennifer for joining me this week. Until next time!

Transcript

About Perry Rosenbloom

Perry Rosenbloom is the Founder of Brighter Vision, the worldwide leader in custom therapist website design. His connection to therapy and therapists runs deep: His mother-in-law owns a private practice in Jacksonville, FL, his father-in-law is in recovery and just received his 30 year chip, his Uncle (who he never met) died at a very young age due to drug use, and the heroin epidemic has hit his hometown very hard. With so many connections to therapy and therapists, he is immensely proud to be able to help support them in their work and enable them to be successful business owners.